Come with me to AlUla Arts Festival
A festival unlike any other, the AlUla Arts Festival 2025 transformed Al Jadidah into a vibrant canvas of creativity. This year, in honour of the Year of Handcraft in Saudi, the festival was not just an exhibition but a living tribute to both international artistry and local craftsmanship.
The concept was simple: “Come with me to AlUla Arts Festival.” A vlog-style journey designed to feel personal, unscripted, and authentic. We focused on real-time storytelling—fluid transitions, genuine reactions, and a natural progression through the festival’s key highlights.